Brainstorm each of the elements individually and then bring them together on the sheet. S nike swot social media analysis mar4233social media marketing michael gajardo marieaimee pou vivian gonzalez 2. Nike swot analysis weakness though nike has varied range of sports products but still its businesss income is depends heavily on the share of footwear market it has got. A lot of nikes success has to do with the unique usefulness that goes along with. Through a unique styling and comfortable design polo ralph lauren managed to build an empire in the fashion industry for himself. Marketers for these companies have to always be thinking of new ways to get the consumers attention. Swot analysis is a tool used for strategic planning and strategic. While its typically used for strategic planning in business settings, it can also be used in goal setting. Swot analysis swot, which stands for strengths, weaknesses, opportunities, threats, is a way to analyze and evaluate a current situation and environment. Nikes management analyzes its internal environment and makes decisions based on that analysis. A comparative analysis of strategies and business models of nike. If you see on the balance sheet, the footwear market is where the lions share of its income is derived from.
Nike applies marketing information systems to the economics of improvement, segmentation and differentiation for nearly all of its businesses. The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. Competition adidas sports footwear operate in a oligopolstic market, meaning that the market is dominated by only a. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Weaknesses here are the weaknesses in the nike swot analysis. Swot analysis of nike shoes international journal of advanced. Swot analysis of nike in depth nike swot analysis marketing91. They may have a strong brand and healthy finances, but they need to pay careful attention to the morality of their practices and watch out for other growing, cheaper outlets. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. Nike swot analysis swot analysis of nike, inc strengths. Check this swot analysis nike, this nike new interchange 1 teacher39s book pdf swot analysis breaks down nike strengths, weaknesses, oppurtunities and weaknesses.
Brand image a strong brand image is a major strength for an international brand which does not just mean higher popularity but also higher sales and revenues. Limited operating presence the company is still relatively new with a limited operating presence in the international markets. Nike has several star celebrity brand ambassadors from various sports like football, golf, cricket, nba etc. Nike situation swot analysis the swot analyses and situation analyses are more or less the same idea. Nike also spends a lot on advertising as well as research and development. Brand positioning of nike understanding the segmentation, targetting and positioning of nike. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Its main focus is to produce quality and innovative products. Below is a swot analysis listing nikes key strengths, weaknesses, opportunities and threats. This is a swot analysis listing the brands key strengths, weaknesses, opportunities and threats. Analysis of strengths, weaknesses, opportunities, threats. Action sports, sportswear sportsinspired lifestyle products and golf. The swot analysis is a useful methodological tool to analyze companies and arrive at a logical.
This began a period of transition, where several of nikes early. Under armour swot analysis 2019 swot analysis of under. Nike situation swot analysis nike swot analysis essay. So, in case its market share decreases, it can leave the company becomes vulnerable to come down. Sport industry powerhouse nike only occupied 7% of the golf market share in 20 brettman, 20. Nike entered the 1980s on a roll, thanks to the successful launch of nike air technology in the tailwind running shoe in 1979. The company is the largest seller of athletic footwear and apparel in the world. Sportsmen are the majority consumers of nikes products. Pestswot etc introduction adidas is a company that manufactures shoes and sport apparel. Swot analysis midvale golf and country club white paper.
This analysis of nike opts to use the two techniques concurrently, as though they were different parts of the same process. However, nike also shows promise of a change in their current practices, with a strong resolve to become more eco. Here is an example of a swot analysis for nike, inc. Technology analysis political analysis according to pest analysis the technological enviourment can be taken as strength nike uses it in its marketing information systems very effectively.
We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite. Strengthsweaknessesopportunitiesthreats swot matrix. Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in china, indonesia, taiwan, thailand, india, vietnam, philippines, pakistan, and. Swot analysis pga editable swot diagram template on creately. Nike, an amercian multinational corporation, established in the year 1964, is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Who we are for the past fifty years nike corporate has been located when it all started, beaverton, oregon, which is a suburb outside of portland, oregon.
Are backed by the adidas company, allowing them to market their products without any trouble brand loyalty adidas is very reputable, which makes taylormade reputable. Nike swot analysis a detailed swot analysis of nike. It also offers other brands such as cole haan, converse, hurley, nike golf and umbro. The swot analysis evaluates the strengths and opportunities that nike holds and how it strategizes itself to succeed its weaknesses and threats. Nike has a strong and wide supplier base worldwide, which helps the company in meeting its customers needs efficiently.
Nike swot analysis elaborates nike s internal strengths, weaknesses, opportunities, and potential threats. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. In addition to manufacturing sportswear and equipment, the company operates retail stores under the niketown name. Constant competition means limited market share growth for the. Use pdf export for high quality prints and svg export for large sharp images. This article analyses the company using the swot methodology. Running, basketball including the jordon brand, football soccer, mens training, womens training, action sports, sportswear, and golf. The following are the strengths of polo ralph lauren. Nike swot analysis elaborates nikes internal strengths, weaknesses, opportunities, and potential threats. Nike swot analysis sample free swot analysis from essay. The product cycle is very short because players want new equipment to use. Nike, inc is listed in nyse and positioned as a us headquartered worldwide sportswear trader and supplier that. Brand image a strong brand image is a key strength for any brand.
It is also using more and more of sustainable and recycled raw. Read a strategic analysis of nike includes swot, pestel, five forces, vrio, value. By the end of 1980, nike completed its ipo and became a publicly traded company. The company opened its first retail store in the year 1962. With its extremely powerful brand and low costs, nike has been able to net several billions of dollars on an annual basis. Swot analysis of polo ralph lauren polo ralph lauren. Nike s belief in diversity drives innovation has helped in gaining competitive advantage and its wellplanned supplier diversity program has had a major impact in the way they conduct their business.
Nike is a giant organization competing in a tough market, but its doing incredibly well. The swot analysis of nike discusses the strengths, weaknesses. Swot analysis of nike editable swot diagram template on. Nike swot analysis strengths, weaknesses, opportunities and threats strengths nike is one of the main shoemaker in the world. Check out a swot analysis of adidas for 2019, analysing its strengths, weaknesses, opportunitiies and threats. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Weaknesses criticism for work conditionssafetywages prices higher decline risk in economy opportunities business growth outside of us innovation threats athletic industry very competitive under armour, adidas, puma currency fluctuations due to manufacturing outside of us. Organisational swot analyses the blank swot analysis is an effective form of conclusion to a group swot brainstorming. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout. Nike is a global brand that is synonymous with quality and excellence. Swot analysis 7 golf industry also has high exit barriers, which may also act as a deterrent for those looking to come into the market. Anybody with a body is an athlete, and thus anybody can be an athlete. It focuses its nike brand product offerings on eight key categories. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
Key elements such as swot analysis, corporate strategy and financial ratios and charts are incorporated in. Was founded as an importer of japanese shoes in 1962, the founders. All of these companies are again leaders in the golfing industry. Because of nikes marketing research, the company has decided to revamp its apparel division to be more fashion savvy. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Target market nike focuses its products on are athletes. The nike swot analysis clearly highlights that this sports apparel and accessories major are still heavily dependent on the footwear industry for its income. Led by the companys flagship nike brand footwear, as well as nike golf, the. In this swot analysis tutorial, we will discuss nike swot analysis strengths, weaknesses, opportunities and threats. If nike is having this much trouble while having had athletes. The findings of the study highlight nikes strategies which focus on. They all market their products well, and have great brand loyalty that keep their companies sales up. The company takes its name from nike greek, pronounced, the greek goddess of victory.
In 2017, the brand completed the sales of its taylormade, adams golf and ashworth brands and ccm hockey business. Strengths in the swot analysis of polo ralph lauren. It has yet to expand and generate the same revenue in the international markets. Global recession can effect adidas ability to generate sales, in 20 for the second quarter, sales fell 4 per cent to 3. It designs and sells shoes for a big variety of sports including basketball, baseball, golf, soccer, volleyball, tennis, football and running.
224 324 369 1352 299 238 1124 957 1359 314 510 572 1214 423 195 610 1299 863 310 161 560 195 179 1144 98 724 90 806 1267 1330 633 1364 1100 1278 658 422